Was That George Washington Behind the Wheel of That Dodge Challenger?

polifrog


Apparently this ad has been around for 4 months. Until now, though, I have been unaware of it.




My first impulse was toward revulsion, but I quickly realized that was only because advertising in popular culture has for too long eshewed tugging the strings of patriotism through our Founding Fathers, favoring instead tie-dyes and hippies.

Our Founding Fathers should be a part of our popular culture, and for that reason alone this ad is a nice change.

My positive feelings, tough, are tempered by the knowledge that this ad is an attempt by Chrysler, which has been bailed out by government, to regain customers lost for that reason. Add to it the popularity of the Tea Party and the self serving side to the ad is apparent. What ad isn't self serving, though?

Lastly, if Chrysler is marketing toward youthful buyers and they believe they can get to that market through our Funding Fathers, this ad is a good sign.

Thumbs up.



out